| 000 | 00443nam a22001697a 4500 | ||
|---|---|---|---|
| 020 | _a9781405158398 | ||
| 082 |
_a659.130 _bWAR/W |
||
| 100 | _aWarner,Charles | ||
| 245 | _aMedia Selling:television,print,internet,radio | ||
| 250 | _a4th. | ||
| 260 |
_aWest Sussex _bWiley-Blackwell _c2009 |
||
| 300 | _a600p. | ||
| 650 | _aSelling-broadcast advertising | ||
| 650 | _aAdvertising,newspaper | ||
| 650 | _aInternet advertising | ||
| 942 | _cBK | ||
| 999 |
_c36801 _d36801 |
||