| 000 | 00379nam a22001337a 4500 | ||
|---|---|---|---|
| 020 | _a9788175544406 | ||
| 082 |
_a658.827 _bKAP/N |
||
| 100 | _aKapferer, Jean- noel | ||
| 245 | _aNew strategic brand management: creating and sustaining brand equity long term | ||
| 260 |
_aNew Delhi: _bKogan, _c2011 |
||
| 300 | _a560p. | ||
| 650 |
_aMarketing management _aManagement |
||
| 942 | _cBK | ||
| 999 |
_c36081 _d36081 |
||