000 00436cam a2200145 a 4500
020 _a9788132104711 (paper back)
020 _a8132104714 (paper back)
082 0 0 _a658.8
_bVEN/M
100 1 _aVenugopal, Pingali,
245 1 0 _aMarketing management :a decision making approach
260 _aNew Delhi, India ;
_aThousand Oaks, Calif. :
_bResponse Books,
_c2010.
300 _axvii, 245 p. :
_bill. ;
650 0 _aMarketing
942 _cBK
999 _c34381
_d34381