000 | 00542cam a2200145 a 4500 | ||
---|---|---|---|
020 | _a9781412995146 (pbk. : acidfree paper) | ||
082 | 0 | 0 |
_a174.4 _bSAG |
245 | 0 | 0 | _aSage brief guide to marketing ethics. |
260 |
_aLos Angeles : _bSAGE, _cc2012. |
||
300 | _aviii, 218 p. ; | ||
500 | _a"Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more"--Cover. | ||
650 | 0 | _aMarketing | |
650 | 0 | _aBusiness ethics. | |
942 | _cBK | ||
999 |
_c34361 _d34361 |