000 00542cam a2200145 a 4500
020 _a9781412995146 (pbk. : acidfree paper)
082 0 0 _a174.4
_bSAG
245 0 0 _aSage brief guide to marketing ethics.
260 _aLos Angeles :
_bSAGE,
_cc2012.
300 _aviii, 218 p. ;
500 _a"Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more"--Cover.
650 0 _aMarketing
650 0 _aBusiness ethics.
942 _cBK
999 _c34361
_d34361