000 00579cam a2200193 a 4500
020 _a9788132105220 (PB)
082 0 0 _a658.827
_bSAR/H
100 1 _aSarin, Sharad.
245 1 0 _aStrategic brand management for B2B markets :
260 _aNew Delhi :
_bResponse Books ;
_aThousand Oaks, Calif. :
_bSage Publications,
_c2010.
300 _axix, 262 p. :
_bill. ;
650 0 _aBranding (Marketing)
650 0 _aBrand name products
650 0 _aProduct management.
650 0 _aMarketing management
650 0 _aManagement
650 0 _aIndustrial marketing.
942 _cBK
999 _c34097
_d34097