000			01853cam a22001934a 4500
020			_a9780521766944
020			_a9780521747554 (pbk.)
082	0	0	_a174 _bDEV/M
100	1		_aDevinney, Timothy M.
245	1	4	_aMyth of the ethical consumer /
260			_aCambridge ; _aNew York : _bCambridge University Press, _c2010.
300			_axvii, 240 p. : _bill. ; _e1 videodisc (DVD-ROM : sd., col. ; 4 3/4 in.)
520			_a"Do consumers really care where products come from and how they are made? Is there such a thing as an 'ethical consumer'? Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such products they are often met with indifference and limited uptake. It seems that survey radicals turn into economic conservatives at the checkout. This book reveals not only why the search for the 'ethical consumer' is futile but also why the social aspects of consumption cannot be ignored. Consumers are revealed to be much more deliberative and sophisticated in how they do or do not incorporate social factors into their decision making. Using first-hand findings and extensive research, The Myth of the Ethical Consumer provides academics, students and leaders in corporations and NGOs with an enlightening picture of the interface between social causes and consumption"--
520			_a"The Ethical Consumer and Myth The notion of ethical consumers has evolved over the last 25 or more years from an almost exclusive focus on environmental issues to a concept that more broadly incorporates matters of conscience, only to return to its "green" roots with the recent concerns about global climate change"--
650		0	_aConsumption (Economics) _aOccupational ethics
700	1		_aAuger, Pat.
700	1		_aEckhardt, Giana M.
942			_cBK
999			_c33917 _d33917