000 00386nam a22001457a 4500
020 _a9788178299433
082 _a658.827
_bKAP/T
100 _aKapoor, Jagdeep
245 _aTwenty four brand mantras; finding a place in the minds and hearts of consumers
250 _a2nd
260 _aNew Delhi
_bResponse
_c2001
300 _a103p.
650 _aMarketing
_aManagement
942 _cBK
999 _c33534
_d33534