000 00594cam a2200205ua 4500
020 _a0333937198
082 _a658.8
_bRAM/M
100 _aRamaswamy, V.S.
245 1 0 _aMarketing management : planning, implimentation & control-global perspective Indian context /
250 _a4th, 3rd
260 _aChennai:
_bMacmillan,
_c2009
300 _a872p.
650 _aManagement
650 0 _aMarketing management
650 0 _aFundamentals of marketing
650 0 _aGlobal marketing environment
650 0 _aCustomer relationship management
700 0 2 _aNamakumari, S.
942 _cBK
999 _c31035
_d31035