000			00630cam a2200229ua 4500
008			121109t2010||||||||||| 00 ||eng c
041	0		_aeng
082			_a659.1 _bBEL/A
100			_aBelch,, George E.
245	1	2	_aAdvertising and promotion: an integrated marketing communications perspective /
250			_a7
260			_aNew Delhi: _bTata McGraw-Hill, _c2010.
300			_a1075p..
362	1		_a2010.
650			_aAdvertising
650	0		_aIntegrated marketing communications
650	0		_aBroadcast media
650	0		_aPrint media
700			_aBelch,, Michael A.
700	0	2	_aPurani,, keyoor
942			_cBK
999			_c27874 _d27874