000 01123cam a2200169ua 4500
020 _a9780761933267
082 _a808.222
100 _aFossard, Esta de
245 1 0 _aWriting and producing radio dramas
260 _aNew Delhi
300 _a325p.
490 _aCommunication for behavior change
520 _aThe book demonstrates how to create radio dramas that encourage people to make positive behavioral changes to improve their lives. It provides instructions, examples, and samples on the creation of serial or stand-alone radio dramas that will attract the attention of audiences. The book teaches people how to: Create radio dramas that will appeal to a select audience Create characters that represent and attract the target audience. Introduce subtle and convincing ways to improve the standard of living of the audience. Conduct design workshops for preparing design documents that help script writers create ‘convincing’ dramas containing the behavior-change message accurately.
650 _aRadio plays-Authorship
650 0 _aRadio-Production and direction
942 _cBK
999 _c26881