000			00368cam a2200145ua 4500
008			110502t2010||||||||||| 00 ||||| c
082			_a659.1 _bMUR/A
245	1	2	_aAdvertising an IMC perspective /
260			_aNew Delhi: _bExcel books, _c2010.
300			_a658p..
362	1		_a2010.
650	0		_aAdvertising-Management
700	0	2	_aS.N.Murthy, U.
942			_cBK
999			_c25456 _d25456