000 00460cam a2200193ua 4500
008 080729t1998||||||||||| 001 ||eng c
020 _a81-85502-38-2
041 0 _aeng
082 _a658.8
_bSKI/M
245 0 0 _aMarketing /
260 _aBoston:
_bHoughton Mifflin Company,
_c1998.
300 _axxxiii, 750p..
362 1 _a1998.
365 _epb
500 _aIncludes index.
650 0 _aMarketing
700 0 2 _aSkinner, Steven J.,
942 _cBK
999 _c18743
_d18743