000 00369cam a2200145ua 4500
020 _a81-7881-500-1
082 _a658.8
_bEFF
245 0 0 _aEffective B2B marketing: concepts and cases
260 _aHyderabad
_bThe ICFAI University Press
_c2005
300 _a217p.
500 _aIncludes index.
650 0 _aManagement- Marketing
700 _aSuresh,K
942 _cBK
999 _c17290
_d17290