000 00369cam a2200145ua 4500
020 _a81-314-0072-7
082 _a658.812
_bCRM
245 0 0 _aCRM case studies
260 _aHyderabad
_bThe ICFAI University Press
_c2006
300 _a216p.
500 _aIncludes index.
650 0 _aManagement- Customer relationship
700 _aMadhavi Garikaparthi
942 _cBK
999 _c17156
_d17156