| 000 | 00587cam a2200181ua 4500 | ||
|---|---|---|---|
| 020 | _a81-265-1124-9 | ||
| 082 |
_a658.8 _bKEL |
||
| 100 | 0 | _aIacobucci,, Dawn. | |
| 245 | 1 | 0 | _aKellogg on integrated marketing: The Kellogg marketing faculty and the faculty of Integrated Marketing Communications at the communications at the Medill School of Journalism |
| 260 |
_aNew Delhi _bWiley-Dreamtech _c2003 |
||
| 300 | _a314p. | ||
| 500 | _aIncludes index. | ||
| 650 | _aMarketing management | ||
| 650 | 0 | _aManagement | |
| 700 | _aIacobucci, Dawn | ||
| 700 | _aPosner, Bobby | ||
| 942 | _cBK | ||
| 999 |
_c15547 _d15547 |
||