000 00399cam a2200157ua 4500
020 _a81-259-1308-4
082 _a658.827
_bRAM/M
100 0 _aRamesh Kumar, S.
245 1 0 _aManaging Indian Brands: marketing concepts and strategies /
250 _a2nd.
260 _aNew Delhi:
_bVikas,
_c2004.
300 _axii,356p..
650 _aManagement
650 0 _aMarketing Management
942 _cBK
999 _c14487
_d14487