000 00463cam a2200181ua 4500
020 _a0-07-058234-3
082 _a658.8342
_bHAN/C
245 1 0 _aConsumer Behaviour: building marketing strategy /
250 _a9th ed
260 _aNew Delhi:
_bTata McGraw-Hill,
_c2004.
300 _axxvi,790p..
500 _aIncludes index.
650 _aManagement
650 0 _aMarket Surveys
650 0 _aManagement
700 0 2 _aHawkins, Del. I et al.
942 _cBK
999 _c14415
_d14415