000 00400cam a2200157ua 4500
020 _a0-7619-1537-0
082 _a302.203 72
_bBER/M
100 _aBerger, Arthur Asa
245 0 0 _aMedia research techniques
250 _a2nd ed.
260 _aNew Delhi
_bSage Publications
_c1993
300 _aviii, 175p.
500 _aIncludes index.
650 0 _aMass media- Research- Methodology
942 _cREF
999 _c1287
_d1287