| 000 | 00522cam a2200181ua 4500 | ||
|---|---|---|---|
| 020 | _a81-242-0292-3 | ||
| 082 |
_a658.87 _bSMI/H |
||
| 100 | _aSmith, Paul | ||
| 245 | 1 | 0 | _aHandbook of strategic Marketing Communications: new ways to build and integrate communications / |
| 260 |
_aNew Delhi: _bCrest Publishing House, _c2003. |
||
| 300 | _aviii,300p.. | ||
| 650 | _aSostac System | ||
| 650 | 0 | _aBranding | |
| 650 | 0 | _aManagement of Distribution | |
| 700 | _aBerry,, Chris | ||
| 700 | 0 | 2 | _aPulford,, Alan |
| 942 | _cBK | ||
| 999 |
_c12712 _d12712 |
||