| 000 | 00453cam a2200169ua 4500 | ||
|---|---|---|---|
| 020 | _a0-273-65150-1 | ||
| 082 |
_a658.8 _b DOY/M |
||
| 100 | 0 | _aDoyle, Peter | |
| 245 | 1 | 0 | _aMarketing management and strategy / |
| 250 | _a3rd ed. | ||
| 260 |
_aHarlow: Pearson Education: _bFinancial times, _c2002. |
||
| 300 | _axviii, 446p.. | ||
| 500 | _aIncludes bibliographies and index. | ||
| 650 | _aManagement | ||
| 650 | 0 | _aMarketing-Management | |
| 942 | _cBK | ||
| 999 |
_c12591 _d12591 |
||