000 00482cam a2200181ua 4500
008 060815t2000||||||||||| 001 ||||| c
020 _a81-7554-109-1
082 _a658.827
_bKAP/S
245 0 0 _aStrategic bramd management: creating and sustaqining brand equity long term /
260 _c2000.
300 _a443p..
362 1 _a2000.
365 _aRs.495/-
500 _aIncludes bibliographies and index.
504 _a.
700 0 2 _aKapferer, Jean-Noel,
942 _cBK
999 _c12531
_d12531