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1.
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Marketing theory: student text /

by Saren,, Michael.

Edition: 2Material type: Text Text; Format: print Language: English Publication details: New Delhi: Sage, 2010Availability: Items available for loan: Call number: 658.800 1 MA (1).

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2.
Foundations of marketing theory: toward a general theory of marketing /

by Hunt, Shelby.

Material type: Text Text Publication details: New Delhi : Prentice Hall , 2003Availability: Items available for loan: Call number: 658.8 HUN/F (1).

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