Visual communication theory and research : a mass communication perspective

By: Fahmy, ShahiraContributor(s): Bock, Mary Angela | Wanta, WayneMaterial type: TextTextPublication details: New York Palgrave Macmillan 2014Description: 190 pISBN: 9781349472567Subject(s): Visual communication | social sciences | Communication | Culture-Study and teachingDDC classification: 302.2072 Summary: In today's multimedia environment, visuals are essential and expected parts of storytelling. However, the visual communication research field is fragmented into several sub-areas, making study difficult. Fahmy, Bock, and Wanta note trends and discuss the challenges of conducting analysis of images across print, broadcast, and online media.
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In today's multimedia environment, visuals are essential and expected parts of storytelling. However, the visual communication research field is fragmented into several sub-areas, making study difficult. Fahmy, Bock, and Wanta note trends and discuss the challenges of conducting analysis of images across print, broadcast, and online media.

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