Rural marketing /
Material type:
TextPublication details: Delhi : Pearson Education, 2012Edition: 3rd edDescription: 318 pISBN: 978-93-325-4360-7Subject(s): Small business marketing | Target marketing | Rural industriesDDC classification: 658.8102
Contents:
The call of rural India-The rural marketing environment-Rural consumer behaviour- Rural marketing research-Segmenting and targeting rural marketing-Product strategy-Pricing strategies-Distribution in rural markets-Communication strategies for rural markets-Rural services marketing-Marketing in small towns-Role of Government in rural India-The future of rural marketing.
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
BK
|
Stack | 658.8102 PRA/R (Browse shelf (Opens below)) | Available | 68067 | |
|
BK
|
Stack | 658.8102 PRA/R (Browse shelf (Opens below)) | Available | 67188 | |
|
BK
|
Stack | 658.8102 PRA/R (Browse shelf (Opens below)) | Available | 67189 |
The call of rural India-The rural marketing environment-Rural consumer behaviour- Rural marketing research-Segmenting and targeting rural marketing-Product strategy-Pricing strategies-Distribution in rural markets-Communication strategies for rural markets-Rural services marketing-Marketing in small towns-Role of Government in rural India-The future of rural marketing.
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