Geomarketing : methods and strategies in spatial marketing

Contributor(s): Cliquet, Gérard,EdMaterial type: TextTextSeries: Geographical information systems seriesPublication details: Newport Beach, CA : ISTE USA, 2006Edition: 1Description: 327p. ill., mapsISBN: 9781905209071Subject(s): Target marketing | Consumer behaviorDDC classification: 658.804 Summary: This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles
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658.804 GEO (Browse shelf (Opens below)) Available 50458

This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles

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