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Consumer behaviour and marketing action / by Assael,, Henry. Material type:  Text; Format:
print
Publication details: Australia: Cengage learning, 1998Availability: Items available for loan: Call number: 658.834 2 ASS/ (1).
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Consumer behaviour and promotional strategies / by Rameshwaran,, B. Material type: Text; Format:
print
Language: English Publication details: New Delhi: Serials Publishers, 2011Availability: Items available for loan: Call number: 658.834 2 RAM/ (1).
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Marketing research and consumer behaviour / by Sumathi,, S | Saravanavel,, P. Material type: Text; Format:
print
Language: English Publication details: New Delhi: Vikas, 2003Availability: Items available for loan: Call number: 658.83 SUM/ (1).
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Consumer behaviour in Indian perspective by Suja R.Nair. Material type: Text Publication details: Mimbai Himalaya Publishing House 2006Availability: Items available for loan: Call number: 658.834 2 SUJ/C (1).
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International marketing / by Srinivasan, R. Edition: 3rd / Material type: Text Publication details: New Delhi : PHI Learning Pvt. Ltd. , 2008Availability: No items available :
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Marketing in India: text and cases / by Neelamegham, S. Edition: 4th / Material type: Text Publication details: New Delhi : Vikas Publishing House , 2012Availability: No items available :
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9.
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Marketing management by Debraj Datta. Material type: Text Publication details: Delhi: Vrinda Publications. Availability: No items available :
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Consumer behaviour and marketing strategy / by Peter, J Paul | Olson, Jerry C. Edition: 7th ed.;Material type: Text Publication details: New Delhi : Tata Mc Graw Hill , 2005Availability: Items available for loan: Call number: 658.8342 PET/C (1).
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12.
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International marketing / by Srinivasan, R. Edition: 3rd / Material type: Text Publication details: New Delhi : PHI Learning Pvt. Ltd. , 2008Availability: Items available for loan: Call number: 658.848 SRI/I (4).
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Marketing in India: text and cases / by Neelamegham, S. Edition: 4th / Material type: Text Publication details: New Delhi : Vikas Publishing House , 2012Availability: Items available for loan: Call number: 658.8390954 NEE/M (1).
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Marketing management by Debraj Datta. Material type: Text Publication details: Delhi: Vrinda Publications. Availability: Items available for loan: Call number: 658.8 DEB/M (1).
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International marketing / by Srinivasan, R. Edition: 3rd / Material type: Text Publication details: New Delhi : PHI Learning Pvt. Ltd. , 2008Availability: No items available :
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International marketing / by Srinivasan, R. Edition: 3rd / Material type: Text Publication details: New Delhi : PHI Learning Pvt. Ltd. , 2008Availability: No items available :
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International marketing / by Srinivasan, R. Edition: 3rd / Material type: Text Publication details: New Delhi : PHI Learning Pvt. Ltd. , 2008Availability: No items available :
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Services marketing/ by Rama Mohana Rao,K. Edition: 2nd ed.;Material type: Text Publication details: Noida: Pearson, 2011Availability: Items available for loan: Call number: 658.8 RAM/S (1).
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