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1.
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Marketing essentials / by McDaniel, Carl | Lamb,Charles W | Hair,Joseph F. Material type:  Text Publication details: Australia : Thomson , 2007Availability: Items available for loan: Call number: 658.8 MCD/M (1).
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2.
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Principles of marketing / by McDaniel, Carl | Lamb,Charles W | Hair,Joseph F. Material type: Text Publication details: Australia : Cengage Learning , 2008Availability: Items available for loan: Call number: 658.8 MCD/P (1).
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3.
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MKTG : a south-asian perspective/ by Hair,Joseph F | Lamb,Charles W | Dheeraj Sharma | McDaniel,Carl. Material type: Text Publication details: Andover Cengage Learning 2012Availability: Items available for loan: Call number: 658.8 LAM/M (1).
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