Customer and business analytics : applied data mining for business decision making using R /

By: Putler, Daniel SContributor(s): Krider, Robert EMaterial type: TextTextSeries: Publication details: Boca Raton, FL : CRC Press, c2012Description: xxvi, 289 p. : illISBN: 9781466503960 (alk. paper)Subject(s): Database marketing | Data mining | Decision making | R (Computer program language) | Database managementDDC classification: 658.40302855133
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