Strategic customer management :integrating relationship marketing and CRM/
Material type:
TextPublication details: Cambridge: Cambridge University press, 2013Description: xvi, 529 p.; illustrationsISBN: 978-1-107-68732-5Subject(s): Customer relations | Business and economics | Sales & SellingDDC classification: 658.812 Online resources: Not Available | Not Available | Not Available Summary: "The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships"--
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
BK
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Stack | 658.812 PAY/S (Browse shelf (Opens below)) | Available | 67473 |
"The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships"--
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