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Customer- driven services management by Balachandran, S. Material type:  Text Publication details: New Delhi Sage 1999Availability: Items available for loan: Call number: 658.812 BAL/C (1).
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managing customer service / by Hayes,Jenny | Dredge, frances. Material type: Text Publication details: Aldershot: Gower, 1998Availability: Items available for loan: Call number: 658.812 HAY/ (1).
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Claims management: vol.4 by Board of editors. Material type: Text Publication details: Hyderabad The ICFAI University Press 2003Availability: Items available for loan: Call number: 658.812 CLA (1).
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Customer value investment by Mahajan, Gautam. Material type: Text Publication details: New Delhi, India Thousand Oaks, Calif Response Books Sage Publications 2008Availability: Items available for loan: Call number: 658.812 MAH/C (1).
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Principles of Marketing by kotler,Philip | Amstrong,Gary. Edition: 7Material type: Text Publication details: UK Pearson 2018Availability: Items available for loan: Call number: 658.8 KOT/P (1).
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Relationship marketing: text and cases / by Shajahan, S. Material type: Text Publication details: New Delhi : Tata Mc Graw Hill , 2004Availability: Items available for loan: Call number: 658.812 SHA/R (1).
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Consumer-brand relationships: theory ad practice/ by Fetscherin, Marc, Ed | Fournier, Susan,Ed | Breazeale, Michael,Ed. Material type: Text Publication details: London ; New York : Routledge, 2012Availability: Items available for loan: Call number: 658.8343 CON (1).
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