Communicating India's soft power: Buddha to Bollywood

By: Daya Kishan ThussuMaterial type: TextTextPublication details: New Delhi Sage 2016Description: 233 pISBN: 9789351508168 (PB)Subject(s): Communication and culture | International relations and culture | Communication, International | Mass media policy | National characteristics, East Indian. Politics and governmentDDC classification: 302.230954 Summary: In recent years, India has emerged as a major economic and political power. Yet, the country's cultural influence outside India has not been adequately analyzed in academic discourses. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area.
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Originally published: New York, NY : Palgrave Macmillan, 2013.

In recent years, India has emerged as a major economic and political power. Yet, the country's cultural influence outside India has not been adequately analyzed in academic discourses. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area.

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