Your search returned 36 results.

1.
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Product and brand management /

by Mathur,, U.C.

Material type: Text Text; Format: print Publication details: New Delhi: Excel books, 2007Availability: Items available for loan: Call number: 658.827 MAT/ (2).

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2.
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Nike culture: the sign of the swoosh /

by Goldman,, Robert | Papson,, Stephen.

Material type: Text Text; Format: print Language: English Publication details: New Delhi: Sage, 1998Availability: Items available for loan: Call number: 659.1 GOL/ (1).

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3.
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Uncommon sense of advertising: getting the basics right /

by Tiwari,, Sanjay.

Material type: Text Text; Format: print Language: English Publication details: New Delhi: Response Books, 2003Availability: Items available for loan: Call number: 659.1 TIW/ (2).

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4.
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Media handbook /

by Katz,, Helen.

Edition: 4Material type: Text Text; Format: print Language: English Publication details: London: Routledge, 2010Availability: Items available for loan: Call number: 659.1 KAT/ (1).

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5.
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Advertising & sales promotion /

by Kazmi,, S.H.H | Batra,, Satish K.

Edition: 3Material type: Text Text; Format: print Language: English Publication details: New delhi: Excel books, 2008Availability: Items available for loan: Call number: 659.1 KAZ/ (1).

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6.
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Advertising and promotion: an integrated marketing communications perspective /

by Belch,, George E | Belch,, Michael A | Purani,, keyoor.

Edition: 7Material type: Text Text; Format: print Language: English Publication details: New Delhi: Tata McGraw-Hill, 2010Availability: Items available for loan: Call number: 659.1 BEL/ (1).

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7.
UGC NET/SET Junior Research Fellowship and Lecturship Exam: Mass Communication and Journalism- Paper II and III /

by Sanjay Kumar.

Edition: 1Material type: Text Text; Format: print Language: English Publication details: New Delhi: Ramesh Publishing House, 2012Availability: Items available for loan: Call number: R 070.076 SAN/ (1).

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8.
Advertising: Its business,culture and careers /

by Tibbs,, Andy.

Edition: 1Material type: Text Text; Format: print Language: English Publication details: London: Routledge, 2010Availability: Items available for loan: Call number: 659.1 TIB/ (1).

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9.
Advertising Handbook /

by Powell, Helen | Hardy, Jonathan | Hawkin, Sarah | Macrury, Iain.

Edition: 3rdMaterial type: Text Text Publication details: London: Routledge, 2009Availability: Items available for loan: Call number: 659.1 ADV (1).

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10.
Modern Marketing Management: Principles and Techniques /

by Jain,, J.N | Singh,, P.P.

Edition: 1Material type: Text Text; Format: print Language: English Publication details: New Delhi: Regal, 2007Availability: Items available for loan: Call number: 658.8 JAI/ (1).

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11.
Using qualitative research in advertising :

by Morrison, Margaret A.

Edition: 2nd ed.Material type: Text Text Publication details: Thousand Oaks, Calif. : SAGE, c2012Availability: Items available for loan: Call number: 659.1072 (1).

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12.
Fashion brand merchandising

by Kendall, Gordon T.

Material type: Text Text Publication details: New York Fairchild books 2009Availability: Items available for loan: Call number: 746.9206 KEN (1).

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13.
Promotional culture and convergence : Markets, methods, media

by Powell, Helen.

Material type: Text Text Publication details: Milton Park, Abingdon, Oxon : Routledge, 2013Availability: Items available for loan: Call number: 658.8 PRO (1).

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14.
Media handbook : a complete guide to advertising media selection, planning, research, and buying

by Katz, Helen E.

Series: Edition: 4th ed.Material type: Text Text Publication details: New York : Routledge, 2010Availability: Items available for loan: Call number: 659 KAT/M (1).

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15.
Brand journalism

by Bull, Andy.

Material type: Text Text Publication details: London Routledge 2013Availability: Items available for loan: Call number: 658.827 BUL/B (1).

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16.
Integrated advertising,promotion and marketing communications

by Clow,Kenneth E | Baack,Donald E.

Edition: 6th.Material type: Text Text Publication details: New Delhi Pearson 2014Availability: Items available for loan: Call number: 659.1 CLO/A (1).

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17.
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Guerilla publicity /

by Levinson, Jay Conrad.

Material type: Text Text Publication details: Chennai : Viva Books , 2009Availability: No items available :

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18.
International marketing /

by Srinivasan, R.

Edition: 3rd / Material type: Text Text Publication details: New Delhi : PHI Learning Pvt. Ltd. , 2008Availability: No items available :

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19.
Marketing management

by Debraj Datta.

Material type: Text Text Publication details: Delhi: Vrinda Publications. Availability: No items available :

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20.
Integrated advertising,promotion and marketing communications

by Clow, Kenneth E | Baack, Donald.

Edition: 4th.Material type: Text Text Publication details: New Delhi Pearson Education Asia 2012Availability: No items available :

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21.
Advertising, promotion, and other aspects of integrated marketing communications /

by Shimp, Terence A | Andrews, J. Craig.

Edition: 9th ed.Material type: Text Text Publication details: Mason, Ohio : South-Western Cengage Learning, ©2013Availability: Items available for loan: Call number: 658.8/2 SHI/A (1).

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22.
Social media marketing

by Tuten, Tracy L | Solomon,Michael R.

Edition: 2Material type: Text Text Publication details: New Delhi Sage 2016Availability: Items available for loan: Call number: 658.872 TUT/S (1).

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23.
Introduction to advertising :understanding and managing the advertising process

by Mogaji, Emmanuel.

Material type: Text Text Publication details: Lonodn Routledge 2021Availability: Items available for loan: Call number: 659.2 MOG/I (1).

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24.
Principles of strategic communication

by Holtzhausen, Derina Rhoda | Fullerton, Jami A | Lewis, Bobbi Kay | Shipka, Danny.

Material type: Text Text Publication details: New York Routledge 2021Availability: Items available for loan: Call number: 658.802 PRI (1).

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25.
An executive`s encyclopaedia of management practices

by Parag Diwan, Ed.

Series: Management in eighty daysMaterial type: Text Text Publication details: New Delhi Deep & Deep 1997Availability: Items available for loan: Call number: 658.003 EXE.1 (10).

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26.
No cover image available No cover image available
Guerilla publicity /

by Levinson, Jay Conrad.

Material type: Text Text Publication details: Chennai : Viva Books , 2009Availability: Items available for loan: Call number: 658.812 LEV/G (1).

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27.
International marketing /

by Srinivasan, R.

Edition: 3rd / Material type: Text Text Publication details: New Delhi : PHI Learning Pvt. Ltd. , 2008Availability: Items available for loan: Call number: 658.848 SRI/I (4).

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28.
Marketing management

by Debraj Datta.

Material type: Text Text Publication details: Delhi: Vrinda Publications. Availability: Items available for loan: Call number: 658.8 DEB/M (1).

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29.
International marketing /

by Srinivasan, R.

Edition: 3rd / Material type: Text Text Publication details: New Delhi : PHI Learning Pvt. Ltd. , 2008Availability: No items available :

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30.
International marketing /

by Srinivasan, R.

Edition: 3rd / Material type: Text Text Publication details: New Delhi : PHI Learning Pvt. Ltd. , 2008Availability: No items available :

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31.
International marketing /

by Srinivasan, R.

Edition: 3rd / Material type: Text Text Publication details: New Delhi : PHI Learning Pvt. Ltd. , 2008Availability: No items available :

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32.
Integrated advertising,promotion and marketing communications

by Clow, Kenneth E | Baack, Donald.

Edition: 4th.Material type: Text Text Publication details: New Delhi Pearson Education Asia 2012Availability: Items available for loan: Call number: 659.1 CLO/I (1).

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33.
Foundations of advertising: theory and practice/

by Chunawalla,S A | Sethia, K C.

Edition: 8th rev. ed.;Material type: Text Text Publication details: Mumbai: Himalaya, 2015Availability: Items available for loan: Call number: 659.1 CHU/F (1).

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34.
Integrated marketing communication in advertising and promotion/

by Shimp,Terence A.

Edition: 8th ed.;Material type: Text Text Publication details: Andover: Cengage, 2010Availability: Items available for loan: Call number: 658.802 SHI/I (1).

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35.
Advertising and promotion :an integrated marketing communications perspective/

by Belch, George E | Belch, Michael A | Keyoor Purani.

Edition: 9th ed.;Material type: Text Text Publication details: Chennai : McGraw-Hill India, c2013Availability: Items available for loan: Call number: 659.1 BEL/A (1).

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36.
Advertising and promotion : an integrated marketing communications perspective /

by Belch, George E | Belch, Michael A | Keyoor Purani.

Edition: 9th ed.;Material type: Text Text Publication details: New York : McGraw-Hill/Irwin, c2012Availability: Items available for loan: Call number: 659.1 BEL/A (1).

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