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Principles of public relations by Rayudu, C.S. Material type: Text Publication details: Mumbai HPH 1997Availability: Items available for loan: Call number: 659.2 RAY/P (1).
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How advertising works by Jones, John Philip. Material type: Text Publication details: California Sage 1998Availability: Items available for loan: Call number: 659.1 HOW (1).
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Public relations: concepts and cases by Suresh,K. Material type: Text Publication details: Hyderabad The ICFAI University Press 2004Availability: Items available for loan: Call number: 659.2 PUB (1).
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Key concepts in public relations / by Franklin,, Bob. Material type: Text; Format:
print
Language: English Publication details: New Delhi: Sage, 2009Availability: Items available for loan: Call number: 659.2 KE (1).
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Advertising Handbook / by Powell, Helen | Hardy, Jonathan | Hawkin, Sarah | Macrury, Iain. Edition: 3rdMaterial type: Text Publication details: London: Routledge, 2009Availability: Items available for loan: Call number: 659.1 ADV (1).
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A-Z Adverrtising. by Satsangi,Alok. Material type: Text Publication details: New Delhi. Centrum 2009Availability: Items available for loan: Call number: 659.1 SAT/A (1).
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Advertising and public relations law by Moore, Roy L | Maye, Carmen | Collins, Erik. Edition: 2nd ed.Material type: Text Publication details: New York, NY : Routledge, 2011Availability: Items available for loan: Call number: 343.730 82 MOO/A (1).
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Advertising: an IMC perspective by Murthy, SN | Bhojanna, U. Material type: Text Publication details: New Delhi Excel Publishers 2007Availability: Items available for loan: Call number: 659.1 MUR/A (1).
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Principles of strategic communication by Holtzhausen, Derina Rhoda | Fullerton, Jami A | Lewis, Bobbi Kay | Shipka, Danny. Material type: Text Publication details: New York Routledge 2021Availability: Items available for loan: Call number: 658.802 PRI (1).
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Advertising sales and promotion management/ by Chunawalla,S A. Edition: 6th rev.ed.;Material type: Text Publication details: Mumbai: Himalaya, 2016Availability: Items available for loan: Call number: 659.1 CHU/A (1).
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