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1.
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Modern advertising management: principles and techniques /

by J.N.Jain | P.P.Singh.

Material type: Text Text; Format: print Language: English Publication details: New Delhi: Regal, 2007Availability: Items available for loan: Call number: 659.1 JNJ/ (2).

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2.
Integrated marketing communication in advertising and promotion/

by Shimp,Terence A.

Edition: 8th ed.;Material type: Text Text Publication details: Andover: Cengage, 2010Availability: Items available for loan: Call number: 658.802 SHI/I (1).

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