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Commercialization of American culture by Mc Allister, Matthew P. Material type:  Text Publication details: California Sage 1996Availability: Items available for loan: Call number: 659.104 2 MCA/C (1).
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Craft of copywriting by Valladares, June A. Material type: Text Publication details: New Delhi Response Books 2000Availability: Items available for loan: Call number: 659.132 VAL/C (1). Checked out (1).
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Advertising management by Rathor, B.S. Material type: Text Publication details: Mumbai HPH 1996Availability: Items available for loan: Call number: 659.1 RAT/A (1).
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Principles of public relations by Rayudu, C.S. Material type: Text Publication details: Mumbai HPH 1997Availability: Items available for loan: Call number: 659.2 RAY/P (1).
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Advertising and popular culture by Fowles,Jib. Material type: Text Publication details: California Sage 1996Availability: Items available for loan: Call number: 659.104 209 73 FOW/A (1).
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Foundations of advertising theory and practice by Chunawalla, S.A. Edition: 4th rev.ed.Material type: Text Publication details: Mumbai Himalaya Publishing House 1997Availability: Items available for loan: Call number: 659.1 CHU/F (2).
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Advertising management by Jethwaney, Jaishri | Shruthi Jain. Edition: 2nd ed.Material type: Text Publication details: New Delhi Oxford University Press 2006Availability: Items available for loan: Call number: 659 JET/A (1).
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Advertising management / by Alok Bajpaye. Material type: Text; Format:
print
Language: English Publication details: New Delhi: Authors, 2006Availability: Items available for loan: Call number: 659.1 ALO/ (1).
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Sage handbook of advertising / Material type: Text; Format:
print
Language: English Publication details: London: Sage, 2007Availability: Items available for loan: Call number: 659.1 SA (1).
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Changing face of advertising / Material type: Text; Format:
print
Language: English Publication details: Hyderabad: ICFAI University Press, 2005Availability: Items available for loan: Call number: 659.1 CH (1).
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Advertising: theory and practice / by Chunnawalla,, S.A. Material type: Text; Format:
print
Publication details: Mumbai: Himalaya, 2008Availability: Items available for loan: Call number: 659.1 AD (1).
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Advertising an IMC perspective / by S.N.Murthy, U. Material type: Text; Format:
print
Publication details: New Delhi: Excel books, 2010Availability: Items available for loan: Call number: 659.1 MUR/ (1).
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Sport Marketing / by Blakey, Paul. Material type: Text Publication details: Exeter : Learning Matters, 2011Availability: Items available for loan: Call number: 659.19796 BLA/S (1).
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Advertising management by Krishnamurthi,Kavita. Material type: Text Publication details: New Delhi Glo0bal Vision 2007Availability: Items available for loan: Call number: 659.1 KRI/A (1).
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Advertising management by Rathor, B.S. Material type: Text Publication details: Mumbai Himalaya 2005Availability: Items available for loan: Call number: 659.1 RAT/A (1).
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Advertising management / by Rajeev Batra. Edition: 5th ed.;Material type: Text Publication details: Delhi : Pearson Education Asia , 2009Availability: No items available :
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