Social marketing : influencing behaviors for good

By: Lee, NancyContributor(s): Kotler, PhilipMaterial type: TextTextPublication details: Thousand Oaks, Calif. : SAGE Publications, c2011Edition: 4th edDescription: xi, 502 p. : illISBN: 9788132110200Subject(s): Social marketing | Behavior modificationDDC classification: 658.8
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BK BK Kannur University Central Library
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Stack 658.8 LEE/S (Browse shelf (Opens below)) Checked out to SAJINA MADATHIL (8618) 16/05/2024 37469

Prev. ed. entered under: Kotler, Philip.

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