Strategic brand management for B2B markets :

By: Sarin, SharadMaterial type: TextTextPublication details: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2010Description: xix, 262 p. : illISBN: 9788132105220 (PB)Subject(s): Branding (Marketing) | Brand name products | Product management | Marketing management | Management | Industrial marketingDDC classification: 658.827
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Item type Current library Collection Call number Status Date due Barcode
BK BK Kannur University Central Library
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Stack 658.827 SAR/H (Browse shelf (Opens below)) Available 31421

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