Dr. Hermann Gundert Central Library catalog › Details for: Handbook of marketing scales: multi-item measures for marketing and consumer behaviour research/

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Handbook of marketing scales: multi-item measures for marketing and consumer behaviour research/

Contributor(s): Bearden, William O, Ed | Netemeyer, Richard G, Ed | Kelly L Haws, EdMaterial type: Text

TextPublication details: Los Angeles : SAGE, c2011Edition: 3rd edDescription: xiv, 603 pISBN: 9781412980180 (alk. paper)Subject(s): Marketing research | Consumer behaviorDDC classification: 658.83

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Item type	Current library	Call number	Status	Date due	Barcode
BK	Stack	658.83 HAN (Browse shelf (Opens below))	Available		67720

Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999.

Published in cooperation with the Association for Consumer Research.

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