Consumer behavior and culture : consequences for global marketing and advertising

By: Mooij, Marieke K. deContributor(s): Mooij, Marieke K. deMaterial type: TextTextPublication details: Thousand Oaks : Sage, c2011Edition: 2nd edDescription: xv, 401 p. : illISBN: 9781412979900 Subject(s): Consumer behavior | Consumers | MarketingDDC classification: 658.834 2
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Item type Current library Collection Call number Status Date due Barcode
BK BK Kannur University Central Library
Stack 		Stack 658.834 2 MOO/C (Browse shelf (Opens below)) Available 38207

Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004.

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