Consumer behavior and culture : consequences for global marketing and advertising
Material type: TextPublication details: Thousand Oaks : Sage, c2011Edition: 2nd edDescription: xv, 401 p. : illISBN: 9781412979900 Subject(s): Consumer behavior | Consumers | MarketingDDC classification: 658.834 2Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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BK | Kannur University Central Library Stack | Stack | 658.834 2 MOO/C (Browse shelf (Opens below)) | Available | 38207 |
Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004.
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