Consumer behavioral dimensions in rural marketing: a study with special reference to selected FMCG products in North Kerala

By: Saji Kuriakose, T | Asokan, T; GuideMaterial type: TextTextPublication details: Kannur Kannur University 2011Edition: Ph.DDescription: 306p.. CDSubject(s): Thesis(Ph.D) - Management | Consumer behavior | FMCG industryDDC classification: 658.834 2
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Item type Current library Call number Status Date due Barcode
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Reference 		658.8342 SAJ/C (Browse shelf (Opens below)) Not for loan T142

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