International business strategy :rethinking the foundations of global corporate success/
Material type:
TextPublication details: Cambridge: Cambridge University press, 2013Edition: 2nd edDescription: xxiii, 589 p.; illustrationsISBN: 978-1-107-05543-8Subject(s): International business enterprises | Strategic planning | Business and EconomicsDDC classification: 338.88 Summary: "Too many international business strategy textbooks slavishly adhere to mainstream conceptual models. The publication of those models in prestigious practitioner journals such as the Harvard Business Review seems to shelter them from scholarly criticism. The problem is that the policy recommendations derived from these models, while sometimes insightful, are all too often based on implicit and restrictive assumptions. They are frequently oversimplified and seldom based on a rigorous analytical framework that assesses the opportunity costs of following the recommended paths, that is the costs of foregoing alternative strategies"--
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
BK
|
Stack | 338.88 VER/I (Browse shelf (Opens below)) | Available | 67465 |
"Too many international business strategy textbooks slavishly adhere to mainstream conceptual models. The publication of those models in prestigious practitioner journals such as the Harvard Business Review seems to shelter them from scholarly criticism. The problem is that the policy recommendations derived from these models, while sometimes insightful, are all too often based on implicit and restrictive assumptions. They are frequently oversimplified and seldom based on a rigorous analytical framework that assesses the opportunity costs of following the recommended paths, that is the costs of foregoing alternative strategies"--
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