Using qualitative research in advertising :
Material type: TextPublication details: Thousand Oaks, Calif. : SAGE, c2012Edition: 2nd edDescription: xv, 218 p. : illISBN: 9781412987240 (pbk. : alk. paper); 1412987245 (pbk. : alk. paper)Subject(s): Advertising | Marketing research | Qualitative researchDDC classification: 659.1072Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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BK | Kannur University Central Library | Stack | 659.1072 (Browse shelf (Opens below)) | Available | 38195 |
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