Handbook of marketing scales: multi-item measures for marketing and consumer behaviour research/
Material type: TextPublication details: Los Angeles : SAGE, c2011Edition: 3rd edDescription: xiv, 603 pISBN: 9781412980180 (alk. paper)Subject(s): Marketing research | Consumer behaviorDDC classification: 658.83Item type | Current library | Call number | Status | Date due | Barcode |
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BK | Stack | 658.83 HAN (Browse shelf (Opens below)) | Available | 67720 |
Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999.
Published in cooperation with the Association for Consumer Research.
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