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1.
Twenty four brand mantras; finding a place in the minds and hearts of consumers

by Kapoor, Jagdeep.

Edition: 2nd Material type: Text Text Publication details: New Delhi Response 2001Availability: Items available for loan: Call number: 658.827 KAP/T (1).

2.
Twenty four brand mantras /

by Kapoor, Jagdeep.

Material type: Text Text Publication details: New Delhi : Response Books , 2005Availability: Items available for loan: Call number: 658.827 JAG/T (1).

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