TY  - BOOK
AU  - Wild,John J.
AU  - Wild,Kenneth L.
TI  - International business : the challenges of globalization
SN  - 978-93-325-8452-5
U1  - 658.049 
PY  - 2017///
CY  - Noida
PB  - Pearson
KW  - International business enterprises
KW  - International trade
N1  - Global business environment -- Globalization -- National business environments -- Cross-cultural business -- Political economy and ethics -- Economic development of nations -- International trade and investment -- International trade theory -- Political economy of trade -- Foreign direct investment -- Regional economic integration -- The international financial system -- International financial markets -- International monetary system -- International business management -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employeeglossary -- Bibliographic references -- Index
ER  -