TY  - BOOK
AU  - Rajev Batra.
AU  - Myers,John J.
AU  - Aaker,David A.
TI  - Advertising management
SN  - 978-81-775-8850-7
U1  - 659.1 
PY  - 2006///
CY  - Noida
PB  - Pearson
KW  - Advertising management
ER  -