TY  - BOOK
AU  - Shimp,Terence A.
TI  - Integrated marketing communication in advertising and promotion
SN  - 978-81-315-1652-2
U1  - 658.802 
PY  - 2010///
CY  - Andover
PB  - Cengage
KW  - Marketing communication
KW  - Advertising management
KW  - Sales promotion management
KW  - Marcom constraints
ER  -