TY  - BOOK
AU  - Jobber, David .
TI  - Foundations of Marketing
SN  - 9780077121907
U1  - 658.8 
PY  - 2009///
CY  - London
PB  - McGraw-Hill.
KW  - Marketing
KW  - marketing communications
KW  - customer behavior
KW  - Brand management
KW  - pricing
ER  -