TY  - BOOK
AU  - Prahalad,C.K.
TI  - Fortune at the bottom of the pyramid
SN  - 9780137009275 (alk. paper)
U1  - 338.8881724 
PY  - 2010///
CY  - Upper Saddle River, N.J.
PB  - Wharton School Pub.
KW  - International business enterprises
KW  - Non-governmental organizations
KW  - Poor
KW  - Economic assistance
KW  - Globalization
ER  -